Federal Highway Administration

It All Adds Up to Cleaner Air

Keeping Americans focused on the small steps they can take to improve the quality of the air we breathe is the goal of It All Adds Up to Cleaner Air, a Federal Highway Administration national air quality awareness initiative and partnership-building program. Over 3 consecutive years, the ASC team transitioned the program into a web-based center that serves a national coalition of more than 100 community partners.

Results

• Expanded program from 14 to more than 100 communities nationwide
• Increased web visits by 67%, page views by 200% through comprehensive web site redesign
• Managed national coalition, including focus groups, one-on-one counsel, and National Air Quality Conference presentations
• Created English and Spanish outreach materials, including TV and Radio PSAs